Let’s face it, every now then you add your favorite products to your online shopping cart, but then out of nowhere you just leave the website without completing your purchase.
It’s not only you but also a lot of online shoppers who decide to leave without a purchase.
Cart abandonment benchmarks show that 69.80% of online carts get abandoned. This is a massive amount of lost money for your ecommerce business.
Abandoned cart email is a great way to remind potential customers that they left the products they liked behind and possibly to win them back.
Yet, it does not matter that you have a great copy in your abandoned cart emails if your subject lines fail to grab the attention of the recipient.
In this article, we will touch upon the definition of an abandoned cart email and a subject line, reasons for cart abandonment, types of abandoned cart subject lines, tips on abandoned cart emails and see 50 best practices of abandoned cart subject lines.
When writing a straightforward abandoned cart subject line, there should not be any unnecessary words and you should keep personalization natural.
Straightforward subject lines are for simply reminding your customers about the products they left in their online shopping carts.
Did You Forget This?
You Left Your {product name} Behind!
Who does not like a discount or free shipping?
Some of your customers might have left because of the shipping cost or the cost of the product.
In this case, you can win them back by kindly bribing a special offer.
Even if the reason behind abandoning the cart was not related to the price, including your offer in the subject line can grab the customer’s attention.
Take 10% Off Your Cart Before It’s Gone!
Act Fast to Get 15% Off Your Cart!
Now, this is the opposite of a straightforward subject line.
The aim here is to capture your customer’s attention or interest by piquing curiosity and get them to click the email and read the well-written copy.
A Gift for You
Olivia, Continue Shopping with a Discount
In suggestive subject lines you assume that rather than other reasons such as shipping cost or product price, your customer simply forgot to complete the purchase.
You remind them of the abandoned shopping cart.
Forgot something?
Olivia, You’ve Left Something Behind
Here’s simple logic; if the customers added certain products to shopping carts then they are interested in those products.
Through product-related subject lines, you aim to resurface the initial want or need for those products by including the product name in the subject line.
Your (item) Would Look So Good on You
What Did That (Product Name) Look Like Again?
Friendly subject lines create a personal level in your relationship with your customers, and they do not sound like mere transactional messages.
You need to keep in mind that your brand needs to have a certain tone when interacting with your customers.
So, if your brand has more of a formal tone, then a friendly subject line might be inconsistent for your brand voice.
Know your audience and decide on your tone according to that.
Chubbies is a great example of friend subject lines.
Howdy Bud?
Where’d You Go?
If customers abandoned their carts, this might have resulted from a problem occurred during the checkout process.
Reaching out to help your customers can be a great way to increase conversion. You can simply ask what the issue was and try and solve it.
Can We Help?
Was There a Problem with Your Order?
Your subject lines do not need to include an offer to get your customers to click the email.
If your brand has a unique personality, then you can write your subject lines in that tone.
It might be humorous, conversational or friendly. However, it works well, only if you know your audience and have a consistent tone.
“Wanna Know a Secret?” By Chubbies
“You’re officially a part of the squad” By Maybelline
It’s a psychological trick to get your customers to purchase by giving them a fear of missing out.
A lot of ecommerce brands generate urgency in their subject lines in three ways.
Urgency centered on the cart: By telling that the items in the cart are about to expire
Urgency about specific products: By informing about limited items in their cart
Urgency with an incentive: By offering discounts on completing their purchase in limited time
The same tactic goes for popups as well. Urgency triggers customers to take action. Find out the details in our recipe: Increase E-Commerce Revenue with Scarcity, Urgency, and Exclusivity Popups
You do not have to use standard subject lines.
Getting creative with subject lines can get the customer to open your email.
Just be aware to not overdo creativity. Again, you must know your audience for this type of subject line.
In this example by REBEL8, the email may have a high click rate however, it may also backfire as there is no clear intention stated in the subject line.
First things first, you need to segment your contact list for highly relative emails.
Then get personal with your customers. Instead of addressing them in general, try to include their first name in your subject lines.
Olivia, Your Cart Needs You Badly.
Heard it’s snowing in (Location), get (product name) to stay warm
Using emojis in your subject lines is a bit risky. Customers have various cultures and backgrounds.
Considering this, an emoji might have a different meaning for each. However, you can test using emojis by an A/B test and see if they work for your business.
You can get a little extra with emotional subject lines.
It may be a funny one or conversational.
Reasons for cart abandonment can vary, but here are some common reasons:
Cause-specific abandonment rates are:
If you understand the reasons behind abandoned carts then it will be easier to fix the problem and increase your sales.
You can check out more email marketing strategies from our extensive guide.
There are three common written types of subject lines:
Title case: Capitalizing the first letter of each word
Sentence case: Capitalizing only the first letter of the first word
Lower case: No letter capitalized
Writing subject lines in title case add a professional or formal look to your subject lines, it can increase your open rates.
You need to be aware of spam-trigger words.
Avoid writing in all caps and using too many exclamation points.
You can read why emails go to spam instead of inbox for detailed information.
Kloviyo stats show that ecommerce brands who send multiple emails make the most revenue and they have higher open rates and click-through rates.
If you stop sending abandoned cart emails after just one email, then you would end up losing potential revenue.
According to Klaviyo statistics, offer-based emails’ performance is:
Open Rate- | Click Rate- | Revenue Per Recipient | |
---|---|---|---|
%- Based Discounts | 36.55% | 10.35% | $2.81 |
$- Based Discounts | 42.78% | 8.99% | $15.91 |
Free Shipping | 43.39% | 12.53% | $3.07 |
When it comes to email marketing, subject lines are cornerstones. Your customers decide to open or delete your emails after seeing the subject line. By careful timing and keeping things relevant and consistent, you can increase your open rates and revenue.
I hope you find this article helpful and create eye-catching abandoned cart subject lines for your brand.
You can check out our blog about email marketing for more tips and information.
Don’t hesitate to give your comments and opinions below.