How to Make a Popup in Webflow to Boost Conversions?

Webflow is a web-based drag-and-drop tool for building responsive websites without any coding knowledge. In other words, it is an application that allows you to accomplish all aspects of web development. This is why Webflow is so loved by lots of website owners!

Furthermore, Popupsmart's popup editor is easy to use, which means you do not need to be a designer in order to create conversion-driven popup campaigns for your e-business.

We also offer lots of advanced features, like different targeting options, for you to work with a better popup builder.

Lots of webmasters have already chosen Popupsmart to have high-converting popups on their Webflow website. Guess what? They have maximized their digital conversions relatively. This could be you, too!


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The following article with exhibitory images explains how to create a Webflow popup via Popupsmart or via the Webflow Panel.

a cover image that says "how to make a popup in Webflow to boost conversions" and an illustration of a person using a laptop and a popup at the background

How to Create a Webflow Popup with Popupsmart?

Let's have a look at how to create a smart popup in Webflow via Popupsmart's builder;

Step 1. Sign up for Popupsmart.

signibf up for Popupsmart

Step 2. Log in to your Popupsmart account.

sign in to your popupsmart account

Step 3. To create your first popup, install the embed code between the header tags of your websites.

how to get your embed code before begin to start your first popup

Moreover, you can easily place the embed code on your website via Google Tag Manager.

This is a one-time necessity, so you can use the same embed code for all your websites as well as all your future popup campaigns.

Step 4. A modal window will pop up, showing your Popupsmart embed code. Simply copy this code to your clipboard.

Popupsmart embed code modal

Step 5. Next, access your Webflow website's admin panel. Within your Webflow Dashboard, select the website where you intend to incorporate your embed code, and then click on "Project Settings" using the Webflow icon located at the top left corner.

“Project Settings” section on Webflow

Step 6. Click the “Custom Code” on the “Project Settings” page. clicking “Custom code” on the “Project Settings” section on Webflow

Step 7. Scroll further down and insert your embed code within the "Footer Code" section. Your embed code should be placed just before the </body> tag. Afterwards, click the "Save Changes" button.

code part on Footer part of Webflow

Step 8: After successfully adding your Popupsmart embed code to Webflow, you can navigate to the Popupsmart dashboard and access the "Websites" section through your profile.

going to the websites part from the profile menu on Popupsmart

Step 9: Click the "New website" option to include your Webflow website. Input your website's URL in the "Add a new website" field, and once you've finished, click the "Save" button. After saving your Webflow website, it will be verified. verification process of Webflow website on Popupsmart

Step 10: Navigate to the dashboard and select the "New Campaign" button.

creating a new popup campaign on popupsmart

Step 11: Select your business goal and choose a template that fits your needs.

selecting a popup template on popupsmart

Step 12: Design your popup campaign according to your preferences, making any necessary adjustments.

customizing and publishing popup on popupsmart

Edit the properties of your popup design, such as form fields, font options, buttons, images, and appearance via ”Customize” and ”Style” steps.

Pro Tip: By going to the ” Segment” step, you can adjust the segment and targeting options of your popup campaign.

segment and targeting capabilities of Popupsmart

We have different targeting options such as exit-intent targeting, on-click targeting, browser language, traffic source, geo-located targeting, URL targeting, after X seconds trigger, and more!

Subsequently, click both the "Save" and "Publish" buttons to finalize your campaign.

Note: You can connect your Popupsmart account with applications such as MailChimp and Zapier or with a webhook on the "Integrations" part of your form element.

Popupsmart integration options on form element

After publishing your popup, you can observe the number of popup impressions, popup displays, actual conversions, and your campaign’s conversion rates instantly via the "Analytics" part.

Popupsmart's analytics and leads sections

You can also explore the leads by going to the "Leads" part.

Popupsmart's lead data page

The Leads table covers details about your leads, such as contact information they enter, device, country, city, date, browser, and more. By exploring these, you can get valuable insight into your audience.

Additionally, you can easily measure the effectiveness of your popup campaign thanks to our Popup ROI Calculator.

Now, it is time for you to grab a cup of coffee and enjoy maximizing your sales with Popupsmart's conversion-ready popups!

Note that to add a custom code to your website, you need to have an existing paid site plan or switch to an upgraded account plan.

How to Create a Webflow Popup with the Webflow Design Tab?

I would like you to have a look at how to create a popup in Webflow via the Design tab.

Well, it is a bit of a complicated process; therefore, the best approach is to recommend a video so you can follow each step carefully;

Creating a custom modal youtube video image

I hope this guide on how to make a popup in Webflow proves useful for you to create high-converting popups and maximize your sales!

In case you want to take a look at how to add popups using different website builders, check the articles below:

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