What is Inbox Placement Rate (IPR)? - Inbox Placement Rate Definition -

Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers.

If you have a low inbox placement rate, it may be due to;

• Irrelevant content,

• Bad IP and/or domain reputation,

• Constantly sending messages to invalid or unknown email adresses.

How to Calculate Inbox Placement Rate

Inbox Placement Rate: Number of emails delivered to inboxes of recipients / Number of emails sent by your organization.

How to Increase Inbox Placement Rate

• Remove subscribers from your list that have not engaged with your email marketing efforts in the last 90 days,

• Make sure that your email service provider sends your emails at the appropriate speed,

• Authenticate your email account,

• Always check your emails to see if there is any issues or spam problems,

• If your email deliverability score is low, do not send any emails before resolving this issue,

• Send relevant campaigns to segmented customers.

  Inbox Placement Rate Related Terms

• Hard Bounce Rate

• Soft Bounce Rate

• Email Validation

• Email Verification

• Email Marketing

• Email Blacklist

• CAN-SPAM Act

• CASL (Canadian Anti-Spam Law)

  Email Marketing Related Articles

• Email Marketing Ultimate Guide: Beginner to Advanced Email Marketing Roadmap 2023

• Why Emails Go to Spam Instead of Inbox & What to Do They Don’t Anymore

• Top 12 Email List Cleaning & Email Verification Services (Compared)