Increase Sales Conversion
Can’t turn your site traffic into sales?
Reduce Cart Abandonment
Your customers abandoning their carts?
Promote Products & Offers
Make potential customers notice special offers.
Collect Form Submission
Struggling to collect form submissions?
Get More Phone Calls
Let them call you directly via popups.
Grow Email List
Having trouble growing your email list?
Gamify Your Campaign
Choose your offer and let the game begin.
Make Announcement
Make sure important news unmissed.
Increase User Engagement
Keep visitors & customers on your site longer.
Collect Feedback & Surveys
Can’t draw attention to your surveys?
Facilitate Social Sharing
Grow social media followers and likes!
Digital Marketing Encyclopedia eBook
137 Pages - 61 Chapters - PDF
With this e-book, you will gain knowledge about the common jargon of
digital marketing. Some subheadings have also been added to help you
better understand each term.
The terms in this e-book are related to;
- Email marketing,
- Content marketing,
- Conversion rate optimization,
- Search engine optimization,
- Lead generation,
- Social media marketing,
- Influencer marketing.
Featured Chapters
Call-to-Action
Call to Action (CTA) is any persuasive message inviting users to perform a specific action. You can see the most common CTAs almost every day, such as "Add to Cart ”, "Buy Now”, "Subscribe”, or “Download for Free“.
Chapters #4Inbox Placement Rate
Inbox Placement Rate (IPR) is the percentage of sent emails that were able to reach the targeted inboxes rather than the spam or junk folders of subscribers. Calculated as number of emails delivered / Number of emails sent.
Chapters #35Remarketing
Retargeting, often defined as Remarketing, is a type of online advertising that helps a company to show its product to a customer after a visit. It is the customization of ads in accordance to customer visits.
Chapters #4 3
