Are your landing pages converting enough?
Landing pages are the perfect potential gold mines for any online business. They are where you lure customers with irresistible offers and CTAs to convert.
Whether designed for SEO (search engine optimization), paid advertising campaigns, or capturing leads for email marketing campaigns, landing pages often have a higher conversion rate than any other blog post or generic page.
Since landing pages are used towards the bottom of the conversion funnel, even the slightest change can contribute to a major increase in your conversion rate and profit over time.
But marketers often struggle with understanding landing page performance and how to optimize for the better.
Luckily, there are many landing page optimization tools designed to help you measure, improve, and perfect your landing pages. We’ve put together a list of the best landing page optimization tools to maximize conversions.
Top landing page optimization tools include:
Feel free to jump around the article from the table of contents below.
Conversion rate optimization (CRO) covers a broader scope than just running A/B tests and changing the button color. You will need to make use of a set of tools to measure overall performance, identify low-performing aspects, and improve your pages to drive more conversions.
Key tools for optimizing your landing pages include;
If you’d like to boost your overall website conversion rates, you can take a look at our article, Top 21 CRO Tools to Boost Conversions and UX.
Average landing page conversion rate is 4.02% but a good conversion rate for a landing page falls around 10% and higher. That being said, the tools listed below can help you achieve your conversion goals.
Unbounce makes building conversion-ready landing pages and customization easy with its drag and drop visual editor. You don’t need to be tech-savvy to start using this on-page optimization tool; the learning curve is really shallow.
Outstanding features:
Pros:
Cons:
G2 Rating: 4.4 out of 5
Price Plans
InstaPage is one of the leading landing page optimization tools in the market. It provides a flexible and intuitive landing page building experience with building blocks and the WYSIWYG editor.
Instapage’s editor is simpler than Unbounce’s editor. Whether this is a good thing depends on your needs and set of skills.
Outstanding Features:
Pros:
Cons:
G2 Rating: 4.3 out of 5
Hotjar offers similar features to InstaPage with more affordable pricing. It’s straightforward to connect Hotjar to your website using a simple tracking code.
Outstanding Features:
Pros:
Cons:
G2 Rating: 4.3 out of 5
Pricing:
Optimizely is designed to provide a complete set of digital experience optimization technologies, including multivariate testing, server-side testing, A/B testing, AI-powered personalization, and experimentation.
Outstanding Features:
Pros:
Cons:
G2 Rating: 4.3 out of 5
Pricing: Contact sales.
LeadPages is another landing page optimization tool, which is best for small businesses who are looking for an easy way to build websites, landing pages, popups, and alert bars. You can check up on your performance with real-time analytics, run split tests, and optimize.
Outstanding Features:
Pros:
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G2 Rating: 4 out of 5
Pricing:
You might also like Ecommerce Landing Page Examples.
One of the primary aims of landing pages is lead gen, which you can do excellently with Popupsmart. It is a no-code popup builder tool, allowing website owners to collect email leads, increase sales and engagement with opt-in forms, popups, and sticky bars.
While some landing page builder tools also let you build popups, they are often buggy, glitchy, limited on designing and triggers. That’s why I highly recommend using a standalone popup builder tool that has a sharp focus on lead generating.
Outstanding Features:
G2 Rating: 4.8 out of 5
Pricing:
CrazyEgg is a website optimization tool designed to analyze visitor behavior, investigate buyer’s journeys, identify audience segments across web pages, and recognize issues. For more insightful analytics, administrators can set up specific goals to test web pages.
This landing page optimization tool is best for marketing and product teams, small businesses, e-commerce companies, and digital agencies.
Outstanding Features:
Pros:
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Capterra Rating: 4.5 out of 5
Pricing:
Also read: 5 Fast Ways to Create an Amazing Shopify Landing Page
Visitors are too impatient to search for what they are looking for and think too much. They simply go for your competitors. That’s why you need to make your offer clear and convincing enough to convert them
Five Second Test is designed for that exact purpose. This landing page optimization tool allows you to collect real feedback from random users to understand whether they see what your landing page is about in 5 seconds.
Drawbacks:
Pricing: You can participate in the tests yourself by answering questions about other landing pages. You can ask for tests for $1 each.
Visual Website Optimizer is also one of the best landing page optimizers for newbies, and it works similarly to Optimizely. After creating your account, you’ll need to set your optimization goal (in this case, landing page optimization.)
The platform aims to help you test experimentations on your website without involving IT, understand what users really want, and bring back lost visitors. However, different solutions come with separate pricing.
Some VWO Testing Features:
Pros:
Cons:
G2 Rating: 4.2 out of 5
Pricing: Contact sales.
FullStory resembles Hotjar in some ways, but it also differs in many ways too. It is a powerful tool with a narrower set of features. For example, it doesn’t have on-site polls or survey tools like Qualaroo or Hotjar.
FullStory has a sharp focus on providing a superset of Digital Experience data about your website visitors or customers. It delivers a more sophisticated and easy to set up the form analytics.
Another plus feature of Fullstory is its wide range of integration options, which can multiply the richness of your reports.
The gist of it; this landing page optimization tool is superb for tracking, understanding user behavior and where they are stuck on the conversion funnel, and shaping your landing pages around the reports. Plus, you can use it to track bugs and errors.
Outstanding Features:
Pros:
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G2 Rating: 4.5 out of 5
Pricing: Free plan available for three seats, 1000 sessions per month, and up to one month of data storage. Contact sales for paid pans.
User behavior observing tools are beneficial, but they don’t really tell what your website visitors actually think. The best solution to connect with them is by installing a robust live chat.
The chat widget you add will show up at the bottom of your landing page and expand when clicked. This way, visitors can ask their questions about the page or your offer quickly.
If you are getting the same questions asked over and over again, you can include answers on your landing page to make things easier for both prospects and your support team.
Why did we add Olark to this landing page optimization tools list?
Olark is one of the best live chat solutions in the market, but there are many other live chat software tools you can use, too.
Outstanding Features:
Pros:
Cons:
G2 Rating: 4.3 out of 5
Pricing: Full-featured live chat pricing starting at $19/mo. Free trial available
Also read: 17 Best SaaS Landing Page Examples
If you need a more in-depth review of your landing pages, that’s where UserTesting comes in. It is an on-demand human insight platform that shows your landing page to real users to help you understand how your target audience behaves throughout the experience and why.
Testers record their thoughts and interaction while the users are testing your landing page or product. This platform can be useful since you can expect to hear things like:
Outstanding Features:
Pros:
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G2 Rating: 4.4 out of 5
Pricing: $49 per video for your first 10 videos. Contact sales for more details.
Landing pages are too essential to push aside and expect conversions without testing, experimenting, or optimizing. Arguably, they form the backbone of more effective lead generation campaigns and moving customers a step further down the conversion funnel.
However, if you aren’t creating landing pages or not improving them, you miss a big conversion rate opportunity. If you suspect that they are below their potential, you can get a kickstart with your landing pages with these 12 landing page optimization tools I’ve listed above.
The best part is there are dozens of other tools as well. Do you have one in mind?
Leave a comment below so other readers can also benefit. 🙂
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