Summer email subject lines might be a little tricky to craft the perfect combination that drives clicks and conversions. While there’s no secret formula, you can take inspiration from common ones used by famous brands.
As the weather is heating up, consumer spending is significantly increasing. What does it mean to you?
It’s time to start planning your summer email marketing campaigns and promote your brand through marketing campaigns designed to appeal to the summer season.
Whether you will spread the word about your summer sales or promote summer deals and products, I’ve done complete research for you, so you don’t have to spend hours trying to find how top e-commerce brands send summer emails that get clicks all the time.
Feel free to gather inspiration from the following summer email subject lines, and you’ll deliver enticing summer emails in no time.
If you need to add a little spice and craft funny emails, we have also gathered humorous email subject lines.
Since summer is a season most people are looking forward to, they want to make the most out of it. That’s why FOMO (fear of missing out) is a strong strategy for writing summer email subject lines.
Subscribers tend to open email subject lines that promise to maximize summertime opportunities. Here are some examples that you can inspire from:
"Summer Hot Savings, You Don’t Want to Miss."
8fit aims at the consumer's fear of missing out with the subject line above to increase sales and attention to the discount campaign.
Recommended article: 50 Best Practices of Abandoned Cart Subject Lines
Using emojis in the email subject lines could help your campaigns stand out in an inbox. However, as Search Engine Journal points out, emojis may catch the receiver’s eye, but that doesn’t mean they will open it.
That being said, emojis are often considered suitable for summer vibes. Just try not to overdo it.
Starbucks uses emojis in summer email subject lines to drive clicks:
“Yum in the sun 😎”
When you open the email, they are promoting new summer drinks available in stores.
More Summer Subject Lines Like This:
Apart from FOMO and using emojis, one way to drive clicks and increase open rates is what Protest Sportswear does; catching attention with summer trends.
They play at subscribers’ needs with an ordinary statement in the subject line. This email aims to make recipients click to see the dresses and skirts offered.
Inside the email, we see another summer-vibey line:
"The sun is out, so it's also time to get your legs out!"
More Summer Subject Lines Like This:
Most brands prefer to promote summer bestsellers, while others choose to do it with some humor. The latter is what Everlane does.
With a summer email subject line saying “Your Butt Has Summer Plans,” Everlane draws attention to their shorts with a humorous statement. With a clear CTA and fun copy they successfully engage their subscribers.
More Summer Subject Lines Like This:
Summer season means graduation and the end of school terms. Join the celebration by marketing your offers and products with the right subjectlines. Here are some "end of school" subject line examples you can steal:
Some brands took advantage of wordplay to get subscribers to click. That’s what Postable does to get noticed in busy email inboxes.
Postable uses subtle humor with the subject line “Dog Days of Summer Sale” with a dog emoji to increase open rates. So can you; even if you are not a big fan of humor and jokes, you can still experiment with puns for seasonal emails.
In case you don’t prefer humor, here are some alternatives:
Just like FOMO, the sense of urgency is a powerful trigger to imply that time is running out. With the end of summer closing in, people realize the summer days are numbered and all the things they forgot to do. For example, the end of the summer means the approaching school days for kids.
You can use these feelings in your email marketing strategy and craft emotional email subject to get subscribers to open the emails and take action:
"Summer is sooo last season"
Storehouse "waves goodbye" to summer like a pro with a fun and conversational subject line.
Before you start thinking about what to write in that subject line, you should keep in mind that consistently growing your email list MATTERS for successful email marketing results.
So, how do you keep expanding your email list without lifting a finger? One common way that actually works is using subscription popups. You can collect leads without hassle just by displaying a popup on your website.
Create your email popup with Popupsmart for free.
Here are some summer popups created with Popupsmart to encourage visitors to signup to your email list:
Regardless of your business size, the summer season brings a special opportunity to promote deals and products to your subscriber base. You need to turn it to your advantage by crafting funny, emotional, curious, or promising subject lines. No matter which tone you’ll be using in your subject line, make sure to match it to your brand voice.
Take inspiration from how top e-commerce brands write catchy summer email subject lines, and you’ll craft yours like a professional.
Which one will you be using? Share with us in the comments below.
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