A full screen popup is a type of graphical user interface (GUI) display area that appears suddenly or pops up as a window on the user’s screen, covering the screen in full.
It comes to the foreground of the website interface. Full screen popups, like other popup types, are usually generated by JavaScript.
Popups in general, aim to target an audience and promote content and products or notify visitors about sales, events, announcements, etc.
As full screen popups cover the whole screen of website visitors which interferes with the user and the website content.
That is why they may hurt the website user experience. Unlike other popup types, such as lightbox, sidebar, and floating bar popups, full screen popups fully block the page content.
If adopted and used wrong, a full screen popup can lower the conversion rates and SEO of a website and increase users’ exit rate.
However, apart from these full screen popup drawbacks, this popup type can also be useful and optimum when used properly. They undoubtedly draw the user’s attention. Therefore, it can be used to promote content, products, sales, etc., or make an announcement.
There are certain methods to be followed to display full screen popups without annoying visitors.
You may easily configure the advanced display and targeting settings for your popups with a smart popup builder service like Popupsmart.
Display settings ensure that popups are viewed by the users who are most likely to engage with its content and take the desired action which contributes to the conversion rate of a website.